So, it’s taken a little longer than expected, with several last minute changes, but we are now finally in a position to show the flyer designs that will be used for the #promo-uk major city distribution.
This post will give the #promo-uk team and all other people of Steemit to provide any feedback. Whilst there isn’t a huge amount of difference between the concepts now, I am looking to get ideas on which version people prefer and what changes you think we should make. Remember, this campaign is directly involved in growing Steemit, so your input is vital.
These flyers have been designed to conquer some very clear goals:
- To minimise colour without losing impact or quality.
- Catch attention.
- Highlight the key points.
- Attract the short term target audience of students.
There has been quite a few changes made. We have reduced the amount of content to create a minimalist design, whilst retaining some of the content we know works well from previous distribution campaigns.
We have removed mentions of the most popular tags on Steemit from the old flyer and replaced it with the new version, which shows the most popular tags as part of the main Steemit logo. This was a very last minute change and the inspiration came from the fantastic work of @malicered in his recent flyer concepts. The designs he has done so far are great and it deserves all of our up votes. He is putting a lot of time into offering design concepts around Steem. So, thank you @malicered, your ideas made our flyers much better.
The end result is now the following designs.
Design 1 - Click to Enlarge
Design 2 - Click to Enlarge
Design 3 - Click to Enlarge
We have spent a lot of time testing different layouts to get to this one. Now we have the layout confirmed we need your help perfecting it. If you’d like to input, please answer one or both of the questions below in your comment:
- Which design version do you prefer?
- What design or content changes would you make, if any?
Once we have feedback and implemented any changes, the final version will be polished and I will announce it in another post to show you. After this, it will go off to the printers and be distributed in the 10 major cities we are working on in #promo-uk.
I have also been informed of a recent comment @ned made about using the term Steemit in advertising material. I have reached out via a comment to check these designs, if they do not meet Steemit Inc’s terms or guidelines, these flyer designs may change to accommodate that.
I want to say a quick thank you to the #promo-uk team and everybody who has supported us. The team is getting bigger each month and soon we will have the whole of the UK covered. My plans after the print redesigns will be to look at supporting all #promo-uk efforts with digital marketing.