Bonjour! 🍊 One of my favourite parts of work is overseeing the process of creating something aesthetically pleasing. I like the creative part of advertising, especially, enacting concepts through design. Photoshoots are the easiest and most fun, especially, if done with a food stylist. So I’m taking you with me to a behind-the-scenes experience of product photography.
I was directing a photoshoot of a new healthy, natural product line. I was working again with the same two professionals I met for a photoshoot in early March. Their food photography has a signature look, and I adore how they can capture the beauty of food and turn it into art. Often their shots are minimal and effective - absolutely the same direction I’m looking in photography and my art.
This time we were presented with the task - to capture the appealing colours of vegetables and fruits that are the ingredients for the product line. 🍏🍋🥕Since the packaging design is elegant and neat, it was quite easy to make the shots picture perfect. Again, we came to a conclusion that less is more. It’s not difficult at all to make a product stand out - all you need is a camera, a simple background and good lighting!
Have an inspiring day, people! Au revoir! Should I stick to the French intro?
MUSIC: https://soundcloud.com/jazzhopcafe/morning-coffee-lofi-jazzhop-chill-mix-1
