Can you imagine consuming your ketchup along with the sachet? No, right?
It sounds funny right but It's already happening with something called seaweed packaging. Seaweed is one of the fastest growing organisms on earth and it has a bunch of use cases but it is being currently turned into compostable, water-soluble, edible packaging. This could be game-changing because we produce over 430 million tonnes of plastic each year globally, of which 11 million tonnes leak into our oceans, harming marine life and ultimately entering our food chain.
To tackle this problem, London-based Nordpla created seaweed packaging that's biodegradable, edible and has already replaced 16 million plastic units. And India's catching up fast. A company named Zero Circle raised Rs 20 crore to scale biodegradable packaging from burger wrappers to dissolvable soup sachets. A company named C6 Energy raised over Rs 140 crore to automate seaweed farming and develop grease-proof, heat-resistant biofilms.
With an 11,000 km coastline, 840 plus seaweed species and a $26 billion USD global market, it's a goldmine which is yet to be completely tapped by the Global Market. Yet India holds less than 1% share of this huge opportunity, but Challenges still persist over-harvesting and non-native species can disrupt ecosystems. Scaling still needs innovation and infrastructure. But if done right, seaweed isn't just a plastic alternative, it can unlock a whole new economy which would be both innovative and sustainable for the Ecology.