Yesterday I wrote the introduction post for our business and our plan to implement HBD as a payment system. The resonance was great, and I appreciate all the support that we got to launch this off. I had to up my RC delegation to the new account several times to be able to answer all the comments.
Beside all the positive vibes, there were a few questions and concerns, and I also wanted to go more into depth and share my thoughts on a few topics that I didn’t in the post, as I didn’t want to make it too long. Those who have been reading me frequently already know my tendency to write a little too much, being “verbose” as a hive-friend once told me.
The Strategy
The Social Aspect
I wrote a manual about how to use HIVE, and meno has provided me with a ACT-faucet as well as an app to create accounts quickly. The main focus will be to present HIVE as a uncensored social media platform that offers alternatives to Facebook (blogging), Instagram (Snaps), YouTube (3speak) and hopefully one day Whatsapp (when Sting has a better interface). The reward part will be more of a final latching on, a “by the way, if you create good content you’ll get tokens that you can later swap for bread with me.”
It has to be quite low-key and not complicated at all to make it work for my clients. Blockchain technology is hard to understand even for me, and HIVE is quite the beast in complication – on the explanation side. I’m sure that with good and patience guidance, I can bring quite a few people to have a lot of fun on the platform and contribute to the community positively.
The Transactional Aspect
While I think that the social media aspect is a good one and will already attract a few people, this part might even be more interesting, but only in combination with incentives. There’s no attraction in using HBD instead of cash for most people that visit my business. That’s where @Distriator comes into play. I watched their video, and I think I understood that their system is not exploitative to HIVE, but either neutral or beneficial. If you have a dissenting opinion, please let me know! My intention is to make this a only-winner situation, including the hive ecosystem.
The 20% cashback by itself might not be enough, so I’ll probably add the slogan above, that they can create great content and buy bread from me with that. For the moment, I will use the little website that @meno and @ankapolo created. I looked into options that were presented by @web3creative and although they are viable for me personally, I don’t think that my clientele will understand them. The method I asked meno to create for me is the one to go with in Ecuador – scan a QR, type in the payment, send. People are used to that here, and getting them on Hive will be complicated enough.
The Network Effect
First, I’ll have to find some people who are willing to go through the process with me, clients and/or friends that I trust. Find the flaws in my argumentation and the tutorial I wrote, and then have them start doing some reviews so I can show those to people. Most likely, those first adopters will tell others by themselves. And as soon as I have some, I can go to the restaurant below and tell Sisa that she can adopt HBD, and pay the bakery for the bread she buys from us in HBD. And that will be the first B2B, and hopefully more will follow - I have kind of a road map on who to approach at what stage.
Web 2
Since I love to write about topics like community, parenthood, values and other philosophical ideas that do interest many people, I can take out parts of my writing and publish them on FB and IG. I will try not to be pushy, but just dropping the hint each time. The underlying text below each excerpt might be something like:
Original text published on HIVE: [Link] Hive is a social media and blogging platform that really deserves the name. Quality content (blog, shorts, tweets, videos, photography, art of any kind – all content is supported) without publicity or “suggested” posts, but pure engagement with the ones you choose to follow. And a cherry on the cake – you can earn with your content and convert those earnings into bread at Pandala. More information: [short link to a welcoming post that I still have to write]
I hope that's concise and yet informative enough to spark interest. Since my relationship with my clients is very personal, I will first only share my own thoughts. But later, I might share links of other people who's content I enjoy a lot, after asking for permission, of course.
Communication
This one will be tricky. There are a few people who are open to crypto and know a thing or two about blockchains, and those will be the first ones that I will talk to. To the rest, I have to be careful on how I communicate. I can’t get too enthusiastic, that will spook them off and just as @Azircon and @Tarazkp wrote – I’d look scammy. I don’t want that.
The good thing is that I have built a reputation in my community of being very conscious about the latter, very devoted to helping it thrive. Not only reputation, I really do, just in case. I do believe that HBD will be a good thing for the community, if adapted. Anyway, that will give me some leeway on how to approach it, but I can’t be pushy. I have to spark interest without that.
Of course, that will take much longer, but it will be more successful that way, I’m sure of it. Patience is key, and that is hard, as I’m very excited about finally sharing a hobby that I have been enjoying for over 6 months now.
Now, if you have the time, I'd love to get advice on:
- the text I wrote for Web2, any ideas how to make it better? Especially the description of HIVE as a social platform.
- ideas on how to explain distriator in a relatable way to people who don't know how HIVE or blockchains work
- same goes for HIVE, too, actually - if you have more attributes I could put in the description.
- if you have experience with this and ideas that could help, please share them with me!
- how to casually present HIVE without getting too enthusiastic. Mainly, how to describe it in simple words.
Thank you very much for reading and taking the time to help me out!