SPS Governance Proposal: Allocate 1,000 Rebellion Packs & 1,000 Conclave Arcana Standard Packs for New Player Onboarding Campaign

Summary

This proposal requests SPS DAO approval to allocate 1,000 Rebellion packs and 1,000 Conclave Arcana Standard packs from the DAO treasury for a new player onboarding campaign. The campaign aims to attract and incentivize the first 2,000 verified new players to join the Splinterlands ecosystem by rewarding each with one free Rebellion or Conclave Arcana standard pack upon completing key onboarding steps.

Objective

To grow the Splinterlands player base by leveraging DAO-held Rebellion and Conclave Arcana Standard packs to create a high-impact, low-cost acquisition funnel that attracts and retains legitimate new users.

Campaign Details

Packs Requested: 1,000 Rebellion packs and 1,000 Conclave Arcana Standard packs from the DAO treasury.

Distribution Method: One pack per eligible new player (multi-accounts prohibited).

Eligibility Requirements:

1. Create a new Splinterlands account during the campaign period (TBD).
2. Additional requirements to be set by the Splinterlands team, focused on maximizing player retention.

Limit: First 2,000 new player accounts that qualify during the campaign.

Timeline: Campaign start and end dates to be determined by the Splinterlands team.

*Any undistributed packs will be returned to the SPS DAO.

Benefits to the DAO

Player Growth: Introduces new players to modern cards, increasing retention potential.

Marketing Momentum: Supports a coordinated marketing campaign with the Splinterlands team.

Long-Term Value: A 5-10% retention rate could yield 100-200 active, verified new players.

Strategic Use of Assets: Establishes a measurable precedent for using DAO-held packs in growth initiatives.

Data Insights: The Splinterlands team will share conversion and tracking data with the community to evaluate campaign effectiveness.

Risks and Mitigation

Risks

1. Depletion of DAO-owned Rebellion and Conclave Arcana packs.
2. Potential abuse by bots or farmed accounts.
3. Setting a precedent for future giveaways.
4. Up to 1,000 additional packs of Conclave Arcana and up to 1,000 additional packs for Rebellion will be in circulation.

Mitigation

1. Limit the campaign to 2,000 packs with clear eligibility criteria, defined by the Splinterlands team in collaboration with the SPS DAO manager.
2. Position this as a pilot campaign with measurable KPIs and no commitment to future pack releases.
3. Leverage existing systems to minimize bot and multi-account abuse.

Cost to DAO

Assets Used: 1,000 Rebellion packs and 1,000 Conclave Arcana Standard packs.

Market Value:

1. Rebellion Pack: ~$3.87 per pack (Total: ~$3,870 USD equivalent).
2. Conclave Arcana Standard Pack: ~$3.26 per pack (Total: ~$3,260 USD equivalent).

Total Campaign Cost: ~$7,130 USD equivalent.

Impact on SPS Treasury: None.

DAO Budget Impact: None (non-SPS asset).

Why Now?

The Splinterlands community and game are thriving, making it an ideal time to attract new players.

An optimized onboarding funnel is in place and continuously improved based on data.

DAO-held assets can incentivize new players to give Splinterlands a fair chance.

2,000 packs (~$7,130) is a modest investment for the potential to gain 200+ active new players.

Closing Thoughts

This campaign is:

Small in scope: Limited to 2,000 packs.

Targeted in execution: Focused on verified new players.

Highly measurable: Provides data to assess effectiveness.

The excitement of opening a pack is a powerful tool for onboarding new players. If successful, this campaign could establish a repeatable growth strategy and a model for using DAO-owned assets to drive player acquisition. Let’s invest in the next generation of Splinterlands players.