So, Kevin Feige, the big dawg over at Marvel, wants us to believe that "superhero fatigue" isn't a thing. Yeah, and my crypto portfolio is totally recovering, right? Just kidding, I already know everyone here is completely tapped out.
Apparently, because this Superman movie (which, let's be real, is about as innovative as a centralized exchange) managed to pull in a decent chunk of change, Feige says we're all just imagining things. He's not "interested in your theories," the Hollywood Reporter gleefully notes. LoL. Classic. The guy whose empire just saw a Thunderbolts movie get utterly smashed by a Superman* flick in its second weekend, is telling us we're wrong. It’s funny because it's exactly what I'd expect from someone who's been swimming in Scrooge McDuck money for the last decade.
But then, the real gem drops. After years of telling us we needed every single piece of content to understand the "cinematic universe," Feige just comes out and says it he knows Marvel made too many movies and shows. Too many! The irony, huh?
From Iron Man through Endgame, we got roughly 50 hours of screen time. Fine. But in the six years since Endgame, that number explodes to a mind-numbing 102 hours. 127 hours if you throw in animation. That’s not a film schedule, it’s a homework assignment. It’s a job. Do I really need to study for my entertainment now?
Feige calls this period "experimentation" and "evolution." Sure, Kevin. And my last failed yield farm was just an "experiment" in capital destruction. He's proud of WandaVision and Loki (which, to be fair, were pretty okay), but he admits, "It's the expansion that is certainly what devalued" the output. OBVIOUSLY.
It really comes down to forcing us to watch every single thing. They hit "The Marvels" hardest, because people just looked at it and thought, "Okay, I recognize her from a billion-dollar movie. But who were those other two? I guess they were in some TV show. I'll skip it." And then those same characters turn up in Thunderbolts, and guess what? Nobody cares. It’s like trying to get mass adoption for a new altcoin when you need to stake five other obscure tokens just to understand its whitepaper. Who has the time for that shit?
So now, Marvel's "pulling back." Some years, only one movie. Maybe one show. Dirt cheap budgets, too, up to a third cheaper. They basically admitted their whole "expansion" strategy was an unsustainable pump. It sucked out all the value the original, quality content created.
This isn't about "fatigue." This is about market oversaturation and devalued assets. It’s about being high on success and thinking you can just endlessly dilute your product and people will keep buying. Newsflash, Kevin even the most loyal stakers will eventually dump if the value proposition disappears.
So no, Kevin. Superhero fatigue isn't real. Just your fatigue for making genuinely good, impactful stories that don't require 100+ hours of prerequisite viewing. Maybe lay off the "expansion" and focus on, you know, actually telling a decent story again. Just a thought.
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