I've been thinking about how to market Hive in a way that resonates with people on my side of the world. 😄 One of the current hot topics is growing Hive’s user base. Onboarding new users and improving retention has been a consistent challenge ever since I joined the platform.
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It’s often the case that people join Hive but never make a meaningful contribution, whether through posting content or engaging with others. This pattern has persisted, and it can be frustrating to see users lose interest and leave.
I'm curious why so many give up on their journey with Hive, even when they're aware of the platform’s benefits and potential rewards. What causes that disconnect?
It makes me wonder if people leave because Hive is focused on long-form blogging. But then again, there are other platforms where users post blogs without any financial incentives, and yet they remain actively engaged. Maybe it's a lack of awareness about Hive. But what about those who do know about it and still choose to stay away, continuing to contribute on Web2 platforms despite receiving little to no return?
Maybe they don’t see the rewards on Hive as appealing as the attention they receive on Web2 platforms. Chances are, they simply want their content to be seen by others. This is especially true for people who aren’t focused on monetary rewards. Those who aren't driven by money often seek attention instead.
At the end of the day, understanding what truly motivates users is key to growing and sustaining Hive’s community. Whether it's rewards, recognition, or connection, we need to meet people where they are. With the right approach, Hive can become a platform that offers both value and a sense of belonging.
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