Después de dos meses y medio prácticamente sin trabajar ignorando mi emprendimiento, estoy a quince días de retomarlo, lo que me hace sentir un poco estresada e indecisa. Una de las formas que tengo para minimizar estos efectos es escribir lo que me pasa por la cabeza, lo que también me ayuda a aclarar mis pensamientos y dar sentido a lo que escribo, lo que quiero y lo que voy a hacer.
Hoy comparto algunos de estos sentimientos, las dudas que tengo y los primeros pasos que «debería» dar para empezar de una manera coherente y con éxito.
Para contextualizar, me refiero a Biodanza, un proyecto que inicié formalmente en enero de este año, después de tres meses de trabajo con un grupo piloto para dar a conocer el Sistema de Biodanza de Javier de la Sen en la zona donde me encuentro.
Después de este grupo fluctuante de aproximadamente veinte personas, en enero iniciamos formalmente, con un grupo consolidado de ocho participantes y una media de cinco que vienen una o dos veces al mes, pagando la clase cuando asisten. Dejé este grupo ya formado durante tres meses por motivos personales, con el compromiso de volver a reunirnos el 4 de octubre de 2025.
Durante estos tres meses, me he mantenido en contacto con el grupo a través de WhatsApp, donde dos veces por semana les saludo y comparto información sobre biodanza.
La fecha se acerca y quiero centrar el plan de acción en dos puntos fundamentales:
A.- Consolidar el grupo existente.
B.- Atraer nuevos clientes.
Para ello, he pensado en las siguientes acciones:
1.- A partir del lunes 15 de septiembre, lanzar una campaña promocional en redes sociales: Instagram y WhatsApp.
2.- Ofrecer solo pagos mensuales, ya que quiero un mayor compromiso por parte del grupo flotante.
3.- Para atraer clientes, contando con los que ya tengo, pedirles que inviten a un amigo, siendo la primera sesión gratuita. Igualmente la promoción va al público general.
4.- La semana anterior a la primera clase, ya estaré activa, así que tengo pensado hacer una promoción más presencial con flyers, dejándolos en negocios específicos de la zona.
5.- Contactar con amigos y vecinos de forma privada para invitarlos al reencuentro, haciendo hincapié en que será gratuita.
Bien, este ejercicio me ha ayudado mucho a aclarar mis ideas. Voy a aprovechar la motivación que he encontrado para ilustrar la publicación creando las cuatro imágenes que utilizaré la semana que viene en WhatsApp.
¡Listo! Todavía tengo que crear las cuatro imágenes que utilizaré en Instagram durante el fin de semana y añadir un breve contenido (50 palabras) para cada una. ¡Menudo trabajo! Ja, ja, ja.
Estos dos primeros tienen la finalidad de contextualizar y crear presencia. Serán publicados el lunes y el miércoles, viernes y sábado estos dos que ya expresan concretamente la actividad que se llevará a cabo.
Lo importante es que he aclarado mis ideas, sé hacia dónde me dirijo y qué quiero hacer, y para mí eso es un buen primer paso para que este reencuentro sea una experiencia positiva. En otro post les contaré lo que tengo planeado para ese día y luego espero compartir los resultados obtenidos.
Por favor, si tienes alguna sugerencia u observación, déjamelo en la caja de comentarios, estaré muy agradecida.
 After two and a half months of practically ignoring my business venture, I am fifteen days away from resuming it, which has me feeling a little stressed and indecisive. One of the ways I have to minimize these effects is to write down what is going through my mind, which also helps me clarify my thoughts and make sense of what I write, what I want, and what I am going to do. Today, I am sharing some of these feelings, the doubts I have, and the first steps I “should” take to get started in a successful and coherent way. To give you some context, I am referring to Biodanza, a venture I formally started in January of this year, after three months of working with a pilot group to raise awareness of the Javier de la Sen Biodanza System in the area where I am located. After this fluctuating group of approximately twenty people, in January I formally started with a consolidated group of eight participants and an average of five who come once or twice a month, paying for the class when they attend. I left this already formed group for three months for personal reasons, with the commitment to meet again on October 4, 2025. During these three months, I have kept in touch with the group through WhatsApp, where twice a week I greet them and share information about biodanza. The date is approaching, and I want to focus the action plan on two fundamental points: A.- Consolidate the existing group. B.- Attract new customers. To do this, I have thought of the following actions: 1.- Starting on Monday, September 15, launch a promotional campaign on social media: Instagram and WhatsApp. 2.- Offer only monthly payments, as I want greater commitment from the floating group. 3.- To attract customers, starting with those I already have, ask them to invite a friend, with the first session being free. I will promote this to the general public. 4.- The week before the first class, I will already be active, so I plan to do a more face-to-face promotion with flyers, leaving them at specific businesses in the area. 5.- Contact friends and neighbors privately to invite them to the first meeting, emphasizing that it will be free. Well, this exercise has really helped me clarify my ideas. I'm going to take this opportunity to illustrate the post by creating the four images that I will use next week on WhatsApp. Done! I still have to create the four images that I will use on Instagram over the weekend and add a short description (50 words) for each one. What a job! Ha ha ha.   The first two are intended to provide context and create presence. They will be published on Monday and Wednesday, Friday and Saturday, and these two already specifically describe the activity that will be carried out.   The important thing is that I have clarified my thoughts, I know where I am headed and what I want to do, and for me that is a good first step toward making this reunion a positive experience. I will let you know what I have planned for that day and then share the results with you. Please, if you have any suggestions or comments, let me know in the comments box. I would be very grateful.
 After two and a half months of practically ignoring my business venture, I am fifteen days away from resuming it, which has me feeling a little stressed and indecisive. One of the ways I have to minimize these effects is to write down what is going through my mind, which also helps me clarify my thoughts and make sense of what I write, what I want, and what I am going to do. Today, I am sharing some of these feelings, the doubts I have, and the first steps I “should” take to get started in a successful and coherent way. To give you some context, I am referring to Biodanza, a venture I formally started in January of this year, after three months of working with a pilot group to raise awareness of the Javier de la Sen Biodanza System in the area where I am located. After this fluctuating group of approximately twenty people, in January I formally started with a consolidated group of eight participants and an average of five who come once or twice a month, paying for the class when they attend. I left this already formed group for three months for personal reasons, with the commitment to meet again on October 4, 2025. During these three months, I have kept in touch with the group through WhatsApp, where twice a week I greet them and share information about biodanza. The date is approaching, and I want to focus the action plan on two fundamental points: A.- Consolidate the existing group. B.- Attract new customers. To do this, I have thought of the following actions: 1.- Starting on Monday, September 15, launch a promotional campaign on social media: Instagram and WhatsApp. 2.- Offer only monthly payments, as I want greater commitment from the floating group. 3.- To attract customers, starting with those I already have, ask them to invite a friend, with the first session being free. I will promote this to the general public. 4.- The week before the first class, I will already be active, so I plan to do a more face-to-face promotion with flyers, leaving them at specific businesses in the area. 5.- Contact friends and neighbors privately to invite them to the first meeting, emphasizing that it will be free. Well, this exercise has really helped me clarify my ideas. I'm going to take this opportunity to illustrate the post by creating the four images that I will use next week on WhatsApp. Done! I still have to create the four images that I will use on Instagram over the weekend and add a short description (50 words) for each one. What a job! Ha ha ha.   The first two are intended to provide context and create presence. They will be published on Monday and Wednesday, Friday and Saturday, and these two already specifically describe the activity that will be carried out.   The important thing is that I have clarified my thoughts, I know where I am headed and what I want to do, and for me that is a good first step toward making this reunion a positive experience. I will let you know what I have planned for that day and then share the results with you. Please, if you have any suggestions or comments, let me know in the comments box. I would be very grateful.
Translated with DeepL.com (free version) Fuente de imágenes: Archivo personal. Creadas en Canva
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