The "Just Being There" Crypto Era is Over. It's Time for Cultural Intelligence.
Been in the web3 space since '17, and one thing's crystal clear: those early days where simply existing in crypto could yield massive gains? That's a rapidly fading memory. The playbook of blindly copying the last hyped trend is becoming dangerously obsolete.
Now, with mainstream awareness surging, significant capital pouring in, and competition intensifying, building in a vacuum is a recipe for stagnation.
Take onchain music, a space I'm deeply immersed in. Thinking you can just tokenize tracks and call it revolutionary? Not even close. We need to dissect what truly resonates in mainstream music culture – the artist-fan connection, discovery, the emotional core – and then architect entirely new, onchain paradigms. Simply replicating web2 models with a web3 twist isn't the answer.
This isn't just about the tech anymore; it's about understanding culture, user experience, and forging bridges to the mainstream. The real innovation in web3, especially in areas like onchain music, is just getting started.