Audience

Continuing with the previous post on communication today I bring the following class this one talks about the key of communication from the point of view of the audience. [](https://www.google.com/url?sa=i&url=https%3A%2F%2Filvemecuador.com%2F5-formas-de-tener-una-oratoria-de-alto-impacto%2F&psig=AOvVaw2w4nZSwHpk_VPf4OkV3d9D&ust=1581731710970000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCMjc3P73z-cCFQAAAAAdAAAAABAD) This point as well as the type of speech, the speaker and technical elements I will develop; however in the following publications, so today I will develop only the audience. [](https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.marketingdirecto.com%2Fmarketing-general%2Ftendencias%2Fasi-espectadores-television-ott-audiencia-siempre-ha-deseado-marca&psig=AOvVaw1Hw3zE6fuH3t9A-bHqhXe2&ust=1581729975504000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCMir3NDxz-cCFQAAAAAdAAAAABAD) Almost every mistake in the preparation, and part of the execution, of a speech comes from a misinterpretation by the audience. While the audience does not determine the entire content, it is key to choosing the best way to deliver it. [](https://www.google.com/url?sa=i&url=https%3A%2F%2Fmarianavajas.com%2Fredactar-contenido-valor-conquistar-audiencia%2F&psig=AOvVaw2oEK0xRXGd8OhAw8RXrCIY&ust=1581730209213000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCMCbwLjyz-cCFQAAAAAdAAAAABAD) Without considering the audience there is no effectiveness. In order to determine the audience, the following must be taken into account, starting from their actions, the following elements: - Motivations - Values - Attitudes - Needs [](https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.pinterest.com%2Fpin%2F400961173053111459%2F&psig=AOvVaw39eCjpq9P-AyEGBXe-zeHh&ust=1581730330999000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCOj3qIPzz-cCFQAAAAAdAAAAABAD) Motivations They energize behavior, orientation and selection towards a goal: - To success - Prestige - Affection - Achievement - Learning Values Abstract entities according to which something is desirable. Attitudes Predispositions of socio-cultural or personal origin Needs They are manifested in terms of innate primary deficiencies (thirst, hunger, sleep, sex, water, food). And Secondary deficiencies (security, self-realization, love, rootedness, power). Seen within the framework of the: Environment: physical and social space where the discourse will take place. Circumstance: temporal and social elements that affect the audience here and now. [](https://www.google.com/url?sa=i&url=https%3A%2F%2Ftomamoslapalabractg.blogspot.com%2F2016%2F05%2Fel-arte-de-la-oratoria-vas-aprender-que.html&psig=AOvVaw3KE7Py1v-NwGByOVfoGQYw&ust=1581730578854000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCPD04PLzz-cCFQAAAAAdAAAAABAJ) That's how we decided: - Length of speech. - Tone. - References for examples, images, etc. - Words to be avoided. - Resources to be used. - Type of speaker I will be or should be.