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More than nine years ago, we stepped away from the business world. After 35 years of experience in that space, we walked away with invaluable lessons—some unwelcome, yet essential to understanding the nature of enterprise. One of the long-term consequences of having led for so long is developing a deep sense of distrust toward the intentions of others. It’s as if life installs an internal filter, where intuition takes center stage, shaped by past moments where things didn’t go well. We’ve worked on this tendency in therapy, but—as the saying goes—“once bitten by a snake, even the sight of its shed skin evokes fear.” It’s not easy to unlearn, because it embeds itself deep in the psyche. Equally important is another lesson I learned from the Portuguese colleagues I once worked with: “Always give 110%.” Never hold back, regardless of the task. That attitude, more often than not, leads to inevitable success.
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So what’s all this about? I was reading the editorial from HIVE’s leading weekly sports magazine, [published every Friday]((https://peakd.com/hive-189157/@fulldeportes/fheqdcfx)) in the @fulldeportes community feed. In that space, @palabras1 encouraged Hivers to share their work on traditional social media platforms—as a way to build a personal brand, attract new followers, or spark curiosity among people outside our native community. That call is more urgent than ever, given the opportunities now available to each author. It’s no secret that HIVE has been a place where many of us have grown as content creators. And it’s equally true that talent develops over time, as you evolve in your creative journey. So then, why stay confined to the blockchain alone? Why not expand the reach of your content? Do you believe it’s enough to operate solely within our chain?
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And when we talked in the first paragraph about giving 110%, how do you expect better results from your content if you’re only doing the bare minimum? I say this because I carefully reviewed the feed on “X”—the ideal social network for sharing our creations—and the results shocked me. Among many other issues, I found incomplete posts, tags used out of context, links shared without even a basic description of what the reader might find inside, and a whole mess of similar missteps. But worst of all, the proportion of shared content was painfully low compared to the staggering volume of publications on HIVE. We’ll never claim to hold absolute truth; however, such behavior is inconsistent with the supposed love we feel for our blockchain corner. Our collective attitude toward the future can and must change if we truly want our owner-driven community to succeed.
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Looking for reasons to validate the previous paragraph? On “X,” we’ve previously been contacted by two publishing houses, countless communities, journalists, investors, and digital media outlets. It’s on “X” where creators of written, photographic, audiovisual, and other content come together—because it was the first to offer the ability to share content beyond its own feed. That’s something we can reverse-engineer to promote our own work. You might say, “But no one’s ever reached out to me or offered me anything on ‘X,’” but timing is never how we wish it—it’s when things are meant to happen. We’re living proof of that, and here’s one thing I can assure you: if you stop trying, then of course, it’ll never happen. I’d be lying if I said those contacts came right when I joined HIVE. What has happened, though, is that giving 110% eventually brought us what we had long been dreaming of.
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