We had a fantastic time at the recent inauguration of the 23rd Hive borehole. Every borehole inauguration has its moments, but this latest one had something that was a little different. It was not just witnessing clean flowing water for the community, but the little moments that made this inauguration special.
One of the things that stood out at this inauguration was some custom food packages of snacks and drinks we brought with us. This was the very first occasion a caterer has offered to assist us, providing snacks and drinks for all those that attended the event. In fact, they even requested to brand their packages with the Hive logo. It was such a treat to have custom packages with the Hive logo on them. Seeing their packages again created a unique moment and sent a strong signal to us all. It really showed that Hive is something more than a blockchain. It is becoming an identity for people to see and recognise.
The addition of the custom food packages gave a different feel to this inauguration, and I think it elevated us a notch. It clearly showed us that Hive is gaining momentum not only as a digital platform but also as a brand that people are starting to want to associate with. The caterer has an energetic company that loved being a part of this moment. Their initiative gave charm to the moment, and for all of us, it was a bright moment to see Hive represented in such an energetic and creative way.
As we move forward and continue to do more boreholes, we are very excited that there will likely be even more special elements and unique ways to promote Hive. Just like the inauguration did with the custom-branded Hive packaging, we are looking forward to many more Hive-branded product items/products to accompany our borehole projects. All of these elements will aid in adding to the events we do and help to make Hive more recognisable and distinct in people's minds.
Each day, the quality and visibility level of the Hive borehole projects continue to grow. Every borehole we complete is not only an opportunity to provide water but also an opportunity to raise awareness and to provide a chance to be more creative and to reflect the real worth of Hive. The 23rd borehole is further evidence that Hive is not just about technology. It is becoming an essence of hope and an identity for individuals and communities in Ghana.
Project : Construction of borehole Location: Wurapong, Ghana, West Africa Sponsor : @valueplan Project manager : @mcsamm & @collinz