When my onboarding efforts started, I remember talking to my wife about my approach. Who do we onboard? How? What’s the reason for them to join? All those questions had to be laid out, just to assure some level of success. It was then that she mentioned two words put together: Onboarding Vectors.
I won’t necessarily bore you with the full details of that conversation—since that post might end up too long for anyone’s temporal investment—but it’s enough to say that it makes sense to approach onboarding businesses through these “vectors,” as we’ve started calling them.
The guiding question is simple: Are we clients of that business? If the answer is no, maybe it’s not the best business to onboard. If the answer is a hell yeah, then not only is it easier, it’s the obvious choice. I can confidently say: “If you want more of my business, I’m happy to give it to you—just help me spend my money here.” A proposition that’s hard to resist.
This morning, I woke up thinking of these onboarding vectors again. Why? Well, because I needed a haircut, that’s why. My bear-like appearance, and the recent upgrade my friend @ecoinstant just sported, made me realize it was time to clean up a bit. Besides, my dear wife had been mentioning it one too many times. A bear might be my favorite creature on earth, but the boss lady is, well… the boss lady.
As the haircut progressed and I started looking more human, the conversation naturally turned to Hive. Honestly, what else do I talk about these days? An hour into this aesthetic venture, I had convinced my barber to join me for a refreshment at the bakery. I created his account, and saw in his eyes the reaction I love most: “Oh wow… this is real.”
All in all, a good day. Soon, very soon, I’ll have my own HBD-powered barber, and life will simply get a little better, a little easier. And it all began with a conversation about vectors—just not the ones we discuss in math class.
MenO aka @menoshops