Swipe.Monetization of data

Every day we leave a digital trail. We download series, read news in Google, listen to music, put likes in social networks. Global companies collect more information about each of us, sometimes even more than we can know about ourselves. The brilliant quote is attributed to the British mathematician Clive Humby, who developed a loyalty system for the Tesco trading network: "Data is a new oil." Such a valuable asset appeared due to the formation of the digital age and already competes well with such assets as money, intellectual property, property. Many companies already know that it is possible not to calculate the payback of a new project if there is a large audience and reliable data collection is established. Monetization of the project will be provided. Everyone knows that Tesla is a fashionable electric car and leaders in the creation of unmanned driving technology, but few people know that the company owns one of the largest databases on driving at a distance of more than 2 billion km. A company buying a new company, but actually they are buying new data. Facebook bought Instagram and WhatsApp, and Microsoft bought LinkedIn. ### **Swipe Network**  It is a decentralized platform based on blockchain technology where stakeholders can trade data in fair and transparent terms. The project has clear objectives: 1. First of all, there will be an opportunity for app developers to better understand their customers 2. Second, it is an opportunity for app developers to monetize apps 3. Third, it is encouraging and rewarding users of applications for providing data The SWIPE Network encourages users to provide their data anonymously and securely. Application developers and users will earn SWIPE tokens through participation in data monetization. All transactions in the network are carried out strictly on smart contracts. The project focuses on the following points: - Marketing optimization, which includes marketing budget, product range and performance analysis - Consumer behavior, preferences and analysis - Advertising, improved targeting and segmentation - Mobile usage insights The Swipe marketplace module is designed to pay for premium services. The company plans to enter the markets of Indonesia, Southeast Asia and emerging markets with the product. This is a market with a high growth of bitcoin transactions over the past few years and a high level of mobile penetration It is already clear that the bright future of the project is not far off, because the actual topic for many users is affected. The idea is not new, but the company has a good base for further development, in addition, the company is not new to the market, it is an established player with a finished product.