And they're joking around Loch Ness saying they saw the famous monster, but it was just a Sea Breacher carrying pizza, Dominos UK put together a sequence of deliveries, “impossible” to attract attention from a water vehicle that reaches up to 72 km per hour to the DomiDog robot on the beach scaring away seagulls while delivering pizzas and the Bike Port Hole Pro Max made to cross potholes without delaying the order, with an integrated oven to keep the pizza hot.

It is entertainment with technology, a message about the last mile becoming a stage for innovation, in the lake the joke was the first underwater delivery in the world, a spectacle, yes, but also a test of unusual logistics and safety in an aquatic environment.

On the beach, the collaboration with Boston Dynamics put the Domi Dog on the sand, avoiding obstacles with 360-degree vision and warding off seagulls, a fun response to a real problem of food theft in coastal areas.

On the street, the pothole-proof bike takes advantage of the UK's infrastructure crisis (Did you think only your country has pothole-filled roads?) Reinforced suspension, shock absorption and the promise of punctuality without sacrificing temperature.

The aquatic vehicle and the robot on the beach have the face of a promotional stand, high cost, operating rules, insurance, climate, food safety, everything limits the scale, on the other hand, solutions such as feet on the ground such as alternative manners, bicycle, electric motorcycle with thermal insulation, routing with AI, lockers and urban microhubs tend to leave the video and enter everyday life.

Even so, these demonstrations help to map frictions, difficult terrain, urban fauna, access restrictions and to sell the image of a brand that does not want to lose the last mile, in the end, the equation remains the same: time, more temperature, more cost, more safety.

If the technology show helps close this square with less redelivery, less waste and more reliability, it becomes a business, if it remains only a show it becomes a memory.