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How multinational companies implement their strategies to lead the global world, here is a passage on the success and what we need to succeed by proper strategies.
Etihad Airways, are one of the most successful airlines around the world. One of the main reason behind it is the comfort and care they bring to the table while dealing with customers. The think tank behind the operations of the company understands the quality of standards that are needed to maintain in order to successfully reach the top. They focus solely on upgrading their own aero plane fleet, with unique marketing strategies using social media and lastly rewarding loyal customers with free air miles and seat upgrades. It has become the flag bearer of the aviation industry at large.
The cooperative staff and contentment level of passengers are the main theme of the grand strategies. It is offering the facilities to the passengers to the possible level but is not potential to decide about a high level of support and facilities for coordinating and running the flights on a broad level. The sky will be the limit if in the case; Etihad is serious in deciding about the future of the company via coordination and contracts with the international airlines. But it seems that Etihad is happy to continue it the way it is. It is not interested in planning for the prospect.