RE: What is the USP (Unique Selling point) of Hive? Why do we use it and how to onboard more users?

With the videos that are going around about banks not letting us in the UK withdraw our own money from our own accounts without demanding to know exactly what it is for and how much there should be an opportunity to show people the merits of cryptocurrency. The USP of Hive is a tricky one, but I liken it to what would make someone want to join Hive... That varies from one person to another. I looked at the Brit List for last month it was the fourth lowest month of Brit users. I think we know many of the problems but I am not in any position to change things, so I have learnt it is better to say nothing. Suffice to say, the people that govern Hive don't see a problem so nothing will change.