Hive smart seed marketing packets, read more here
Value Plan is a community-driven marketing and promotion initiative - a combined account from which funds for promotional activities all over the digital and physical world are drawn from. It is meant to be refilled on a quarterly basis. It thrives when Hive community members participate in it either through attending and organizing events and activities or through providing their unique expertise.
Please note that the events presented in this proposal are not the entirety of activities covered to date or coming up. There are many more smaller engagements on a global scale. A lot of work by a lot of passionate people went into these. Organizers, representatives, builders, developers, designers, athletes, photographers and videographers, writers, and even vendors and partners have all gone above and beyond for Hive as a whole.
Timing Pilot
Q4 will be condensed to allow Q1 to start in December. The reason is that every year we have unnecessary issues due to the end of the calendar year aligning with our end of the fiscal year. As calendar end of year for Hive holds its own challenges and deliverables, the fiscal end year for Value Plan, which consists of an annual review and strategy adjustment, is best separated. The new quarters are:
2025 Q4 - 15 September to 30 November 2026 Q1 - December, January, February 2026 Q2 - March, April, May 2026 Q3 - June, July, August 2026 Q4 - September, October, November
The above schedule puts the Q1 2026 proposal at the end of November.
Having said this, in execution the shift may be more challenging in practice than in theory. The reason is that the fiscal year end also relies on the dashboards and those must be ready prior to Q1 2026 to allow for a consistent deployment. This year we piloted KPI methods, metrics, goal-setting and other relevant processes. 2026 will see their deployment to support the overarching long-term plan of procedural autonomy.
Overview [R]
Your Value Plan keyholders as always are @theycallmedan, @smooth, @guiltyparties, @crimsonclad and @blocktrades. Project management is carried out by @crimsonclad, @lordbutterfly and @guiltyparties.
The project scope includes promotional, marketing, impact and task-based activities that support Hive and its ecosystem as a whole. Activities may be major or minor. Project costs such as logistics and merchandise fit within the scope.
We take project management and quality control very seriously. All line items are continuously scrutinized and we employ a cyclical feedback model of communication.
[R]=Repost section for your information.
Note: Please read through previous proposals for administrative points. The proposal for Q3 has additional insights in respect to metrics. Everyone is strongly encouraged to read all of the previous Value Plan posts.
Upcoming Events
The following are the confirmed events and activities. There are several more under development at this time but their details are not yet established enough to make an announcement with any level of certainty.
Boundl3ss
Delhi, India Date: 26 September, 2025 https://luma.com/6vbmnd7z
Held during ETH Global and hosted entirely by Hive as a side event, Boundl3ss will bring together tech enthusiasts, VCs and founders for an evening of networking and building bridges. This event is the latest in the series of conferences, hackathons, community building initiatives, onboarding deployments and branding of Hive in India.
Inkonnect
Lima, Peru Date: 29 September-5 October, 2025
Hive will be present as a partner and guest during this smaller tech event, which is scheduled as part of the Peru Tech Week. Aside from being an event, this activity is part of the overarching Hive outreach strategy in Peru.
HiveFest + ChainCulture 2025
HiveFest Kuala Lumpur, Malaysia Date: 15-19 October, 2025 https://hivefe.st
ChainCulture Kuala Lumpur, Malaysia Date: 17 October, 2025 https://chainculture.cc
HiveFest is entering its 10th edition and will take place in Kuala Lumpur, Malaysia — our first ever Asia edition since Bangkok 2019. The five-day, full-board experience will bring together hundreds of Hivers from around the globe for a week of presentations, panels, excursions, food, music, and real-life connections.
Planning is well underway with venues locked in (REXKL and Glasshouse @ Seputeh), early-bird hotel partnerships secured (The Kuala Lumpur Journal Hotel), and speaker onboarding currently in progress. A mobile app is being developed to support the full schedule and experience.
This year, HiveFest will also feature a new initiative: ChainCulture — a one-day, free-entry cross-chain event on October 17 hosted at the Glasshouse. Positioned as an outward-facing Web3 culture & tech summit, ChainCulture aims to open up Hive to new builders, creators, artists, and communities across chains. It will feature cross-chain talks, workshops, activations, and community outreach via Malaysia’s active blockchain scene.
HiveFest and ChainCulture are co-organized to maximize Hive visibility:
- Dedicated Hive onboarding space
- Local partnerships with Web3 student clubs, Telegram groups, and regional ecosystems (OffChain KL, Club Satoshi, Ape Club, etc. - see below for more)
- Hive payment integration exploration with local merchants
- Audio tour content, KL city gamification, and creative projects tied to Hive-based tools
With three weeks to go, we’re in full gear finalizing logistics, confirming speakers, and expanding regional outreach. ChainCulture is being introduced as a community-owned brand, supported by HiveFest and the Value Plan, to bridge Hive into broader ecosystems and serve as a long-term outreach format for future external-facing Hive initiatives.
📺 YouTube Trailer: https://www.youtube.com/watch?v=6ba25O5cDH8
ChainCulture sponsors so far:
Central European Rally
Passau, Germany Date: 16-19 October, 2025
The WRC CER is based out of Passau, Germany, and crosses into Austria and the Czech Republic. The event takes place at the same time as HiveFest and we will see synergies between the two activities. This particular race always generates a significant amount of publicity due to its accessible location. We will hold Hive outreach activities during the event on location.
LABITCONF
Buenos Aires, Argentina Date: 7-8 November, 2025 https://labitconf.com/
We are currently exploring our involvement with this major conference this year. We have received a comprehensive sponsorship package from the organizers but it lacks a speaking opportunity, which we require in order to present Hive to the fullest at the appropriate level of exposure.
We were also encouraged to attend Staking Summit, a community conference put on by Staking Rewards, on the 15-16th and Devconnect Arg on the 17-22nd. We are sorting out what will be attended and by whom at this time.
Tokenize:LDN
London, UK Date: 2-3 December, 2025 https://tokenize-event.com/
This event moved dates. It was originally scheduled for July and called Dev Expo:LDN but was re-scheduled by its organizers to maximize its impact.
During the conference, @mcsamm and @alessandrawhite will each have a presentation focusing on the Community Well Project and on Web3, respectively. We will also be sponsoring the network area located right in the middle of the conference. The entire space will act as our focal point and booth. In addition, conference attendees will be able to use their HBD to get their coffee on during the event.
Hive Cup
Maracay, Venezuela Date: TBD (mid-December)
This annual Hive street workout sporting event will have an international focus this year despite having to be held in Venezuela (it is limited in mobility due to the amount of physical Hive assets it requires). We are exploring our relationships with the appropriate B2B partners who co-sponsor our event location.
Ongoing Activities Spotlight
Code Hive 8th Ed
Global, Online Date: 20 November, 2025 submission deadline https://luma.com/h4hor5rw
The latest in the line of Hive hackathons designed to inspire the global tech scene. The hackathon lasts for the entirety of Q4.
Code Hive follows in the path of its previous iterations and hackathon events including Tryst'25, which was held earlier in the year.
Tryst'25 The prize winners of this hackathon are still working on their dapps and will be formally launching their projects on Hive by the end of October. We're excited to see a new addition to our ecosystem!
Germany Strategy
Following the success of Hive Summit Aachen and Conf3rence, @Detlev has developed a comprehensive approach to amplifying Hive's position in Germany.
- MEXC x Hive AMA to be held on 2 October, 2025
- Expanding the support for existing local integrations and exploring new ones in follow-up to connections made during the previous events
- B2B style development with smaller events and idea-sharing workshops
The details of this are still being developed as they in part rely on discussions with our new connections made during the previous events.
Additional elements drawn from Poland initiatives (Krolestwo, documentaries) and other parts of Europe will be incorporated in Germany and vice versa.
Hive B2B
Hive B2B is a very extensive initiative undertaken in multiple locations at once. The following is a snapshot of one location currently in progress. It is being included to show what its typical workflow looks like.
One team is currently focusing our efforts in Lechería, Venezuela as we have always seen great potential in this city due its significant economic activity. The work has been slower than expected in the sense we have not yet executed the required tasks to generate metrics due to the availability of the co-working space. The pause gave us a bit of more time to think, reevaluate and take a different approach in order to improve and manage to build a system that can be sustainable over time.
Accomplished
- Three meetings with the Chamber of Commerce
- A list of businesses that accept crypto and those who do not - all visited
- A list of a 120 people that were approached directly in the selected neighborhood that will be introduced to Hive on the dates we secured with the co-working
- A list of 60 people that will be introduced to Hive locally in the selected neighborhood
- A meeting with a culinary academy
- A meeting with media representatives.
Next Steps
- Onboard at least 200 people in the selected neighborhood
- Secure a partnership with the culinary academy in order to implement a business model focused on marketing, scholarships, the use of Hive as social media, and payments of their courses with HBD
- Secure at least 5 businesses that sell low cost items near the onboarding points area in order to incentivize new users to use their HBD
- Meetings with the Universidad Santa Maria
The above is a snapshot of several weeks' achievements and deliverables of a single team in a single location.
Hive LATAM Marketing Strategy
This is an ongoing and evolving initiative with adaptive approaches. It relies on KPIs and performance metrics guide its approaches. The project is managed and executed by the @hivecreators.
The ultimate goal is to establish a solid marketing foundation by early next year (during Q1 or Q2 2026). It's worth noting that this represents the first comprehensive digital marketing strategy execution for Hive in the LATAM region. It also aims to onboard and retain at least 5,000 new community members from the area in order to further solidify Hive's footing in their respective regions.
Current Progress
This initiative is treated similarly to a "plug-in" and manages its own budget. It has @enrique89 in the role of a project manager. To date, it has deployed 35% of the allocated budget while maintaining a strategic reserve for testing and optimization. This measured approach allows the team to iterate and refine their tactics until they achieve optimal efficiency across all channels.
Core Objectives
Unify and simplify Hive's messaging as a blockchain technology, presenting a clear value proposition backed by real, verifiable use cases—distinct from the fragmented communications of individual dapps.
Completed Initiatives
The team has achieved significant progress across multiple fronts: - Comprehensive research on "tangible value" within Hive, contributing to a lightweight whitepaper (pending finalization) - Assessment of Hive's current position using the Value Compass methodology - Enhancement of holahive.com with optimized onboarding systems, integrating the Wax library and testing JSON operations - Development of a mini-academy featuring tutorials and fundamental concepts for new users - Establishment of sustainable content creation workflows, particularly for Instagram and social media platforms
6-Step Strategic Roadmap
Step 1: Message Validation - Test and refine key messages before scaling promotional investments, ensuring alignment with target segment needs and language. Step 2: Use Case Documentation - Identify and amplify insights with concrete data supporting Hive's value proposition. Step 3: Onboarding Optimization - Complete implementation of enhanced user acquisition systems to reduce friction points. Step 4: Content Scaling - Progressively increase educational and promotional content production while maintaining quality standards. Step 5: Selective Amplification - Invest in visibility through validated channels, maximizing return on ad spend. Step 6: Measurement and Iteration - Implement clear success metrics and make adjustments based on conversion and retention data.
Cancelled Events
Blockchain Rio
Rio de Janeiro, Brazil Date: 5-7 August, 2025
While we originally intended to, we did not attend or participate this year due to the number of LATAM events already on the schedule around the time of this event. We strive for a good event and we would not have had sufficient resources or planning to make it so. We hope to attend next year. In the meantime, we encourage the local Brazilian community to seek out smaller networking engagements in their respective cities.
Concluded Events
Slot Art Festival
Lubiąż, Poland Date: 8-12 July, 2025
Hive's presence at the festival was a hit with the attendees and we are going to explore expanding it in the coming year. The festival is an annual event, which gives us the chance to further tailor our presence there in 2026 based on lessons learned this year. A great overview of this year's event can be found here.
Crypto Experience Summit
La Paz and Santa Cruz, Bolivia Date: 29-31 July, 2025
@Arlettemsalase represented Hive on stage during this double-location event. We had great engagement during the event as well as with the organizers. It went well although it was physically challenging due to the altitude of the venues.
SWC Duals Battles 4th Ed/Hive B2B
Maracay, Venezuela Date: 3 August, 2025
This event surpassed all expectations. It was held in the Parque Los Aviadores mall - a large mall with a sizable interior court which they cleared for our use free of charge - but the crowds that formed made the space look small. The event was had a high focus on B2B and was executed in conjunction with part of the Hive B2B team. In addition, the Hive motorcycle was kindly brought out by @king-13 and provided an extra attraction. In addition and as a surprise to the participating Hive athletes, a five-time calisthenics world champion and sports influencer from Mexico, Tony Gaste, joined as a judge. Local media covered the event. Follow-ups to this event are still ongoing due to the volume of connections and resulting media invites.
Administrative Lessons Learned
Large events with crowds focused only on Hive require an onboarding process different from all existing ones. Individuals must be able to scan a QR code, download an application with which to interact on the Hive blockchain and at the same time create their Hive account. While the B2B and SWC teams did their best to onboard everyone interested during the event, personalized approaches are not feasible due to the sheer volume of individuals and everything that's going on.
Paraguay Blockchain Summit
Asuncion, Paraguay Date: 11 August, 2025
This conference went well but was unexpectedly affected by global economic and geopolitical shifts. While the attendees were not whom we expected, we were able to make new connections and strengthen existing ones. Interestingly, we shared the conference with a co-sponsor who turned out to be Hive the cryptomining provider (and finally got to say hello to them in a positive environment).
Administrative Lessons Learned
As we discovered that Paraguay as a country will be increasingly focused on providing locations for POW infrastructure deployment, as a DPOS blockchain we will disengage from any large scale events there. We will instead look for smaller B2B style opportunities where possible.
Cripto Latin Fest
Medellin, Colombia
Date: 21-22 August, 2025
This is an event that went well despite every type of misunderstanding and issue seemingly possible. All are in progress or have been resolved at this time. Regardless of its lack of logistical luck, the event went very well. Hive Debit cards and Hive B2B initiatives such as Distriator made this event what it is and the Hive booth was always busy.
Administrative Lessons Learned
This event has a loss of 551 HBD due to a hacked account belonging to one of the community members who was supposed to attend. The issue happened in part as this event was almost back to back with others in the region. The event presence was expanded at the last moment to make up for Brazil being cancelled. As this constitutes an oversight in the level of hacked account identification and cross-checking that fall under the responsibility of the Spaminator project and insufficient project control and communication during the execution of this Value Plan event, the funds have been replaced back into the budget by @guiltyparties who is solely responsible for all infrastructure and processes that allowed the above.
All funds will be distributed to cold wallets only going forward and starting with October 1st. The period between now and then is the transition period. Most project accounts h