In order for brands to become recognized as a global icon sometimes its best to collaborate with a brand that has already established a name for itself. To leverage the "What's in it for us?" we promised to provide an exclusive model with ramped up specs and a new market segment for additional sales revenue. Sounds pretty good. OK now which name brand would be the perfect brand fit and product market fit for our very first brand collaboration project?
We chose Porsche Design.
www.studiofaporsche.com The timeframe is September, 2016.
Porsche Design Mate 9 Image Source
When you check out Porsche Design website above, in their portfolio work it showcases the projects Porsche did that is more premium design related. Porsche Design is not just about automobiles in this studio. The brand itself expands to product design, mobility design, apparel, space design and so much more. Most people know Porsche the car such as 911, and today we will also learn there is also Porsche Mobile Phone. It all started with the Huawei Mate 9 Series.
The Marketing Material I created for the Mate 9 Porsche Design Model
We have finally arrived. The surrounding area is very quite and peaceful.
The moment we arrived at the Porsche Design Studio I took this picture.
My Design Marketing Work - A Recreation of the Mate 9 Porsche Design with CAD Modeling and CGI Rendering
Being in Berlin for business trip along with the executives our schedule was back to back in line with Product Launch Exhibition, Leica HQ Tour, and next on the list was visit to Porsche Design Studio F·A·PORSCHE located in Berlin.
We came in early so we can take a good look at what its like to be a design studio in Germany with a premium name tag. This studio definitely showcases Premium Design History, Perfected German Craftmanship, and Bold Honest Design Details.
This was a very exciting time for myself personally because as a product designer my college degree major was transportation (automobile) design. Its a dream to think of how a mobile phone designer has come to a point where I get to meet designers from Porsche Design.
An example of how marketing materials for Porsche Design Mate 9 was created and revised.
Every single detail is looked through.
What a great way to end the day with some good food and company.
It was a great start and had good vibes with everyone that day.
I totally passed out in the hotel.
IFA BERLIN 2016 - Internationale Funkausstellung Berlin
September 1st, 2016 IFA Berlin here we go.
Internationale Funkausstellung Berlin otherwise known as IFA Berlin is one of the major tech events of the year. It is an event that allows exhibitors present their latest innovations and products to the world.
Final Marketing Material Presentation Check before the Event
Lets begin with the product launch presentation. One of the main work I have contributed aside from phone design was creating launch presentation decks with marketing team. I always have a lot of fun doing these and when I get to see it on the big screen its feels pretty good that I was able to bring value to the table.
Look at all those macbooks... Steve Jobs would be proud.
A lot of people from the press came in to see the upcoming mobile phone company that will soon challenge Samsung and Apple.
I always enjoyed working behind the scenes of an event.
2016 was a special time for Huawei mobile phones because the company was ready to go totally global. Meaning there was a high budget for marketing and advertisement. Our phone line ups were ready to show to the world... we were very well prepared.
This is where my work comes in... looks so huge! Been working on it from a standard monitor 1080 x 1290.
Here are some examples of how it really looks like before it went to the final CEO presentation. Everything detail is taken into consideration and needs to be refined, color tuned, detail enhanced to make sure it looks as close to the real phone on hand.
When both photography and CGI is combined we need to make sure the components are presented in a realistic way and also for the viewer... easy to understand when the technical illustration is presented. This was one of the most difficult but most fun part of marketing material creation for me. Because I love CGI. :)
Looking at it from here looks totally like an iMAX experience.
People can check out the phone on site I believe it left a Good Impression for the European Market
Keep in mind this was the last phones of just solo Huawei brand. The next phones were to be branded together with Leica and Porsche Design. So we needed to make a statement and go big in presentation.
Before the start of the event I was already inside and helping my boss for checking the deck to see if everything was on track. I was nervous as well and hoped that everything went smooth operator.
Check This Out!~
Official Huawei Mobile Twitter Feed in 2016
This image I just got it from the Huawei Twitter feed which is the event presentation I contributed with other team members. What is really crazy now that I see it is that in 2016 Huawei was still globally a nobody. I can clearly see it by the Twitter feed I just discovered... check out the retweets and likes.
Original Twitter Source With a good blog post anyone from the Hive Community can get better upvotes than that. Amazing how little it was retweeted and only 21 likes... and this is from the official Huawei Tweet. We cannot compare to how Huawei phones are marketed today. Its in a totally different league.
Its truly amazing how the company climbed up the global ranks so fast from nothing witnessing this first hand is a something I dont think I will forget... and it was not by accident or luck. Everyone committed a lot of time, blood, sweat, and tears to get to where it is now.
I do miss this dynamic workstyle now that I think about it. It is only now as I write up the content and by reviewing the photos I realize so much how crazy, fun, emotional, and dynamic my everyday was during the time. It just went so fast I cannot remember just by memory.
Stay Tuned for what happens next in the next episode!
Product Designer lifestyle Raw and Un-Coated Journals.
Sneak-Peek Photo of what is coming up next. hehehe. :)
Hey Everyone! Thanks for visiting my blog and checking out my articles. I really appreciate you guys discovering my work and I am so lucky to share some of my experience through my post.
*If you have any questions on my career, seeking some career advice as a designer, or experiences you have that is similar or even better! then comment and lets create a conversation~ :)
Cheers!~*
Designer Chronicles Previous Volumes. Vol. 1 - Photo Shooting Smart Phones [Vol. 2 - The Partnership : Huawei & Leica
](https://peakd.com/hive-194913/@whangster79/the-partnership--huawei-and-leica-designer-chronicles-vol-2)