Hive DHF Proposal: Hive Wrestle Fest – Real-World Hive & HBD Adoption Through Wrestling & Community Events
Proposal Type
Hive service | Marketing | Advertising | Hive advocacy
Principals
● Organization: Wrestling Organization Online (WOO)
● Hive Account: @wrestlingorgonline
● CEO: @bookerman (Active and known community leader on Hive)
● Funding Management: @valueplan (trusted DHF custodian group)
Locations and Venues
● City: Williston, North Dakota, USA
● Venue: Raymond Family Community Center (Capacity: ~2,000 attendees)
Event Dates:
Event 1: Saturday, July 26, 2025 – Raymond Family Community Center Event 2: Saturday, May 9, 2026 – In conjunction with Williston Band Day Parade
Two Events, One Long-Term Strategy
This proposal outlines a multi-year community integration model designed to drive sustainable Hive onboarding, blockchain education, and HBD utility through two coordinated cornerstone events hosted in Williston, North Dakota. Williston is a booming small city of roughly 30,000 residents located in the Bakken oil region of northwest North Dakota. It has experienced major population growth over the past decade, fueled by energy jobs and local investment. The town is filled with family-run businesses, close-knit civic pride, and minimal presence from large corporate chains—creating an ideal microcosm to trial and model true HBD utility. Importantly, it is also home to the Atlas Power Data Center , one of the largest Bitcoin mining operations in the United States, showing a real openness and understanding of cryptocurrency adoption.
The Events at a Glance:
Event 1 – July 2025: A free-to-attend wrestling super-show hosted at the Raymond Family Community Center , a venue with capacity for over 2,000 people. This event will include pre-event Hive education, NFT/HBD wallet onboarding, real-time HBD use at concession stands, and a post-show afterparty. Every attendee receives a Hive-branded NFC tap-to-pay card preloaded with 5 HBD. The event is filmed in its entirety for future Hive content.
Event 2 – May 2026: Held during Williston Band Day , a nearly 100-year-old city tradition that attracts up to 12,000 attendees. Hive will be fully integrated into the daylong celebration via a float in the parade, a vendor booth in Harmon Park, pre-registration outreach, and another headline Hive Wrestle Fest show that evening at the Raymond Center. By this point, many residents and local vendors will already be familiar with Hive, making this second event a mass adoption moment. Together, these events represent more than marketing. They are an integrated, boots-on-the-ground system for user acquisition, blockchain education, community trust-building, and real-world economic participation in Hive.
Expanded Community Integration – The Perfect Storm for Onboarding
Hive Wrestle Fest is intentionally scheduled to coincide with Williston Band Day , a 98-year community tradition and one of the city’s most widely attended events. This timing creates a rare opportunity to execute a multi-layered outreach strategy that seamlessly combines in-person marketing, community engagement, and real-time blockchain usage.
Why This Layered Strategy Works:
● Float in Parade: High-energy, branded outreach to up to 12,000+ residents and regional visitors. We'll distribute Hive-themed materials and free wrestling show tickets directly from the float, which will also advertise the raffle and vendor booth.
● Vendor Booth at Harmon Park: Set up right after the parade ends, allowing us to catch parade-goers in a relaxed environment. This booth gives us time for deeper engagement, including Hive education, account onboarding, and HBD usage demos.
● Pre-Show Event at Local Venue: A local restaurant or bar will host a community mixer and Hive education session, building pre-event hype and additional onboarding.
● $500 Raffle Tied to Attendance: Encourages both RSVP and in-person show-up. Attendees must receive an NFC Hive card and use it at the event to see if they've won.
● Evening Wrestling Event: High-energy capstone that blends Hive branding with real HBD payments. Content will be captured and shared across platforms.
● Post-Show Afterparty: A follow-up gathering at a different venue further promotes Hive use and social engagement in a fun, relaxed environment.
This is not just a show —it’s an engineered funnel that guides a user from awareness to interaction to transaction in one coordinated day.
Additional Benefits: Evergreen Content & Community Building
Each event will be fully filmed, edited, and distributed across social channels and on-chain, ensuring Hive branding is consistently visible and memorable. From wrestler promos (before, during, and after) to pre-show educational mixers, Band Day parade footage, full event commentary, and post-event testimonials, we’ll produce:
● Hive-branded match graphics and overlays during our fully produced wrestling show
● Announcer segments highlighting Hive and dApps
● Interviews with Hive users, creators, and vendors
● Hive callouts during wrestler promos (Imagine a wrestler representing Hive cutting a promo on ETH fees)
● Social clips that reintroduce Hive to new audiences on an ongoing basis
● event promotional footage (flyers, mailings, preregistrations, and wrestler promos)
● Coverage of Band Day float and vendor booth engagement
● Footage of the pre-show mixer and education session
● Full broadcast of the wrestling event with commentary, replays, and Hive-branded graphics
● Commercials for Hive and Hive dApps integrated into the show
● In-show announcements and mentions of Hive and HBD usage
● Post-show media scrum and wrestler interviews
● Afterparty footage showing HBD in real-world use
The content is not just promotional—it’s strategic infrastructure. Hive Wrestle Fest becomes a reusable vehicle for telling the Hive story over and over again.
Budget & Financial Overview
Equipment & Venue:
● Venue Rental (2x @ $5,000): $10,000 (This includes pipe, drape, chairs, tables,
concession stand, bar, and stage)
● Wrestling Ring & Setup Rental (2x @ $1,000): $2,000
● Custom Hive Branding (signage, turnbuckles, mats, etc.): $4,000
● Concessions (2x @ $500): $1,000
Third-party Payments:
● Wrestling Talent Fees (2 events): $20,000
● Comprehensive Event Insurance: $3,000
● NFC Card Production (4,000 cards total): $5,400
● HBD pre-loaded on NFC Cards (5 HBD x 2,000 cards x 2 events): $20,000 (Fully
Refunded to DHF after events)
● Raffle Incentive Prizes (2 events @ $500): $1,000
● Promotional materials and Pre/Post-Show Support: $3,000 (This will also cover
bartenders for events)
● Security (2 events @ $300): $600
Contingency Fund:
● Managed by ValuePlan (Emergency/Unforeseen Costs): $5,000
Total Budget Requested
● Total Proposal Budget: $70,000
● Emergency Reserve: $5,000
● Final Ask: $75,000 (Managed by ValuePlan; unused funds will be returned to DHF)
These Events Will Also Showcase The Hive Community Championship Belt!
Key Performance Indicators & Value Assessment
If fully funded and executed, Hive Wrestle Fest has the potential to deliver high-efficiency results across multiple performance categories. Based on attendance, HBD flow, content created, and reach, here's the breakdown:
📊 KPI Breakdown
● Hive Accounts Onboarded: 2,000 – 4,000 attendees will receive Hive-branded NFC
cards with preloaded HBD and onboarding support.
→ Cost per user: $18.75 – $37.50
● HBD Transactions: $20,000+ per event in real-world purchases through tap-to-pay Hive
cards for food, drinks, and merchandise.
→ Cost per HBD transaction: ~$3.75 per event
● Video & Media Assets Created: 20+ unique assets including 2 full-length wrestling
shows, promos, commercials, match replays, vendor features, and HBD usage content.
→ Cost per asset: ~$3,750
● Parade Reach and Brand Impressions: Up to 12,000 people reached during Williston
Band Day Parade and park booth activities.
→ Cost per impression: $6.25
🎯 Is This Good Value?
✅ Hive Accounts Onboarded Compared to crypto onboarding campaigns where cost-per-user can exceed $50–100 (often for cold leads or app installs), this project delivers real users who receive: ● Education
● Real HBD ● Live-use experience ● Community engagement This goes far deeper than digital funnels—these users transact and interact. ✅ HBD Usage Unlike speculative giveaways, this project creates verifiable, real-world blockchain transactions —food, drinks, and goods being bought with HBD. This proves Hive’s potential as a usable payment layer. ✅ Media Value Professional video production typically costs $5,000–$20,000 per campaign video. Hive Wrestle Fest delivers 20+ reusable, on-brand assets for a fraction of that cost—each of them positioned to reinforce Hive’s image. ✅ Brand Reach Parade impressions are not passive. Each person reached can receive free Hive-branded materials, promotional cards, and even raffle tickets tied to live engagement. That level of high-quality brand exposure is hard to replicate.
Conclusion
Hive Wrestle Fest is not a one-off experiment. It’s a multi-phase, deeply embedded real-world onboarding strategy. By staging two full events over two years, in a single town where trust and visibility matter, we’re doing more than creating users—we’re building a Hive-powered community.
With targeted outreach, provable on-chain spending, trusted budget management through ValuePlan, and continuous content creation, this proposal offers Hive an incredibly rare opportunity: to be remembered, respected, and used by real people in the real world. We believe this is the kind of long-term investment the DHF was made for.
Speaking of the DHF and @valueplan, we have heard a lot of the issues the Hive community want to see resolved. This includes transparency as well as the overall Hive community having a voice in what @valueplan funds. We are paving a way showcasing a new way projects can make proposals that are paid out to @valueplan that the entire community can vote on. We will also be 100% transparent with our purchases and post receipts on chain for all to see.
The overall goal of this event is to blend a Hive education and meet up event with a wrestling show that will have more more watchability/rewatchability than a keynote speaker at a conference. It is also our goal to showcase the average American consumer using HBD to buy real, tangible items. The value in that is great and showcasing it during a filmed event creates tons of value in the future!
As a small reminder I want to make it clear that the $20k HBD that will go on the NFC cards will be fully returned to the DHF as WOO will be the vendor taking the card payments. This allows people to use HBD as payment but has 0 risk of that the HBD will be sold, converted or otherwise lost. It will be fully returned to the DHF after each event. To find out more about this event please check out the interview @bookerman did with @ecoinstant during the Deep Web3 Secrets Podcast or ask any questions in the comments. @bookerman will make himself available for any and all questions. But until then...
Let’s give the world a Hive-powered main event. Twice.