In honor of the new year, we're going to have a special class. I'm going to teach you how to make some money.
The strategy is very simple: you're going to create an offer and email it to 50 different business owners per day. This is the exact strategy that I used to start my digital nomad career in January of 2018, plus I've also updated it with some additional tips you can use if you want to supercharge things.
This guide is intended to generate fast money. You can literally start doing this today and be making money tomorrow. Realistically it will probably take you a week or so because the correspondence will be done via email and it may take some time to handle the details of the back and forth.
Freelancing for dummies
There are no convoluted steps in here. You are literally just emailing people with your offer, sorting through the interested replies, and closing the deals as best you can.
I am not going to tell you to do anything complicated like start a YouTube channel or make a website just to start looking for customers (although I will explain some optional strategies like these), because this guide is supposed to be quick and easy.
The idea is that you're spreading your message to at least 50 people per day. If you do that for 30 days, you will have exposed your offer to 1500 entrepreneurs.
I don't care how stupid you are, if you ask 1500 people to pay you for a service, I 100% guarantee you'll find someone willing to hire you. Probably more than one.
The benefit of doing things this way is that over the course of a month, you will have the opportunity to constantly iterate your email templates until you find a combination that works. Maybe charging the client $400 is too much, so you adjust the price to $300. Or you make two packages - one for each price point and give them a choice.
Play with it. See what works.
I guarantee that if you do what I tell you to do in this guide you will have clients by the end of the month. Even if you're a complete retard.
So without further ado, I give you...
@YallaPapi's 10 Magical Steps To Making Money Online
1. Find a customer
2. Offer them a product or service in exchange for money
3. If they say yes, go back to step 1
4. If they say no, ask them why not
5. If it's a legitimate concern, tell them to contact you if things change
6. Just kidding - it's never a legitimate concern
7. Solve their fake problem by using "what if" statements and steer the conversation towards the cost of the product/service
8. Offer them a deal
9. If they say yes, go back to step 1
10. If they say no, go back to step 1
This is it right here ladies and gentlemen. This is the magic formula that's going to get you on your feet so you can start building your empire. And since I know there's a chance that you may be dumb as shit, I'm going to do my best to explain it to you in such a granular way that minimal thinking is required to start executing.
Find a customer
This is the internet. Customers are everywhere. Every website is a customer. Every member of the forums you visit is a customer. All of your Facebook friends are customers. Steemit users are customers.
Everyone. Literally everyone has the potential to be a customer.
I personally like to sell services that have a broad appeal like social media marketing. Every business (and even some vain individuals) are interested in this kind of thing. Most of the time it's just for the ego boost. Fortunately for us, entrepreneurs are some of the most vain people on the planet.
For our purposes, we are going to be pasting emails into a spreadsheet and using something called a "mail merge" to send them all at once. There are simpler ways to do this but they cost money. This one is free.
To find the email addresses, you have two choices.
You can either Google the businesses one by one and paste their emails into the spreadsheet (use Google Sheets). Or you can buy a list of emails. There are plenty of places you can do this, but again, this costs money. If you don't have money, just do the free version.
When I wanted to find crypto clients, I would go to ICOalert) and scrape email addresses from all of the individual sites. It took me about 45 minutes to get 50 as sometimes they didn't have their email listed on the page so I had to get it from the company Facebook page. If I was feeling adventurous, sometimes I would just fill out the contact form on the company's "Contact Us" page.
That said, you can use any website that has links to a lot of businesses. Yellowpages.com, Yelp, Craigslist... whatever.
These days, I use Paigham Bot to find my customers.
Paigham Bot is a contact form submitter that automatically fills out tens of thousands of contact forms per day. You can read my comprehensive 5000+ word guide on using Paigham Bot here.
I'm sure you can imagine how useful that would be for lead generation.
BONUS: If you are looking for some additional sources of lead gen, you can try these options:
- Subreddits that talk about your industry
- Facebook groups and pages based on your industry
- Use a contact form submitter like Paigham Bot to do outreach
- Use a bulletproof email server to spam the internet
- Google Adwords
- Facebook/Instagram paid ads
- These additional subreddits where shameless self-promotion is okay:
https://reddit.com/r/sideproject https://reddit.com/r/indiebiz https://reddit.com/r/imadethis https://reddit.com/r/UsefulWebsites https://reddit.com/r/shamelessplug https://reddit.com/r/design_critiques https://reddit.com/r/web_design https://reddit.com/r/smallbusiness https://reddit.com/r/startups https://reddit.com/r/ladybusiness https://reddit.com/r/CrappyDesign https://reddit.com/r/InternetIsBeautiful https://reddit.com/r/InternetIsInteresting https://reddit.com/r/InteractiveWebsites https://reddit.com/r/BuyItForLife/ https://reddit.com/r/shutupandtakemymoney https://reddit.com/r/AppHookup https://reddit.com/r/internetisugly https://reddit.com/r/INTERNETISTERRIFYING https://reddit.com/r/AlphaAndBetaUsers https://reddit.com/r/coupons https://reddit.com/r/anythinggoesblog https://reddit.com/r/AnythingGoesNews https://reddit.com/r/AnythingGoesPics https://reddit.com/r/AnythingGoesVideos https://reddit.com/r/AnythingGoesDiscuss https://reddit.com/r/AnythingGoesUltimate https://reddit.com/r/AnythingGoesCinema https://reddit.com/r/AnythingGoesPolitics https://reddit.com/r/AnythingGoesComedy https://reddit.com/r/AnythingGoesScience https://reddit.com/r/AnythingGoesTech https://reddit.com/r/AnythingGoesAnime https://reddit.com/r/AnythingGoesHealth https://reddit.com/r/AnythingGoesMusic https://reddit.com/r/AnythingGoesWeapons https://reddit.com/r/AnythingGoesEarth https://reddit.com/r/startups https://reddit.com/r/entrepreneur https://reddit.com/r/business
Offer them a product or service in exchange for money
If you have products, by all means try and sell them. But chances are you don't have a bunch of products lying around, so most of you are going to want to stick with a service.
Plus, it's hard to come up with a product that businesses across the board will want to buy. Staplers maybe?
Anyway, pick a service that all business could plausibly need. Here's a few ideas:
- Blog management
- Article writing
- Facebook page creation
- Instagram account growth
- Twitter management
- Pinterest page growth
- Web design
- Email marketing
- Lead generation
- SEO
The great part about this strategy is that you don't actually need to know how to do any of these things in order to make money. You can always outsource the work to someone on Fiverr if you want. All you have to do is close the deals.
Of course you could just do the work yourself and pocket the money. The benefit to this is that you'll actually learn a new skill. This may come in handy when you want to hire people in the future as you'll be able to better tell if they know what they're doing.
Another option is to strike a deal with a company that has an affiliate program. I do this sometimes now with my contact form campaigns.
I contact the company and tell them I'm a lead generation expert. If possible, I convince them to give me a branded email (or something close to a branded email) and then I run the campaign as if I were on their team. I put my affiliate link in the initial email so that I'll get credit for any sales that go through.
You don't have to do things this way, I just find that it makes the work more efficient. The software does the lead gen automatically, and then the company I'm an affiliate for services the client. All I have to do is write a few emails back and forth, but once I've iterated sufficiently into some templates that convert well, it's just a matter of copy and paste.
At this stage in my development, I'd rather do things this way than actually do the work myself. But when I was just starting out, I never outsourced anything because I wanted to make as much money as possible.
But either way can work. And as I mentioned before, this is the EXACT strategy that I used to get my start as a freelancer. Ghetto as fuck - but it worked.
Assuming you're using the C and P strategy, you're going to want to load the emails into a Google Spreadsheet. Then you're going to want to download a plugin called Yet Another Mail Merge (YAMM).
A mail merge is basically just a fancy way of saying you're going to email a bunch of people at once from your email address without using CC or BCC.
With YAMM you're allowed to email 50 people per day on their free tier. I believe their paid tier allows you to do 500 per day. So you can step it up if you want, but that's up to you. I think their paid tier is like $20 a year or something.
I used Gmail as my email provider for this, so if you somehow managed to make it to 2019 without Gmail account, now is a perfect time to set one up.
One useful feature is that Gmail will allow you to set up and save form emails (they call them "canned responses") that you can send out to your different campaigns. Since we'll be doing this on a daily basis, we'll use this feature to save time.
Here's a link that explains how to do it.
Option 1: Bury them with information
Once you've got your email template all set. Just run the mail merge with YAMM and select the template you want to send out.
Here's an excellent link that talks about how to send cold emails.
I talked about this in my Paigham Bot article, but basically you have two ways to send a cold email:
- Give them tons of information so they can decide immediately if they want to work with you
- Just give them a taste of what you can do to pique their curiousity and encourage further correspondence
It's up to you to find out which strategy works better. Currently I'm using the second one, but when I started out I was using the first one. I would send a 700 word email that was broken up into parts like this:
Introduction: (Hi my name is...)
Background: (I found your site on ICOAlert...)
Free advice: (In order for your project to be successful, you need to do x y and z...)
My offer: (I can help you with all of these things...)
Samples and proof: (Here's some samples of work I've done for similar companies)
Call to action: (Hit me up if you want to hire me...)
I've found this works well if you are branding yourself as a freelancer or one-man-show. YMMV.
Keep in mind that in order to use this strategy, you'll need to actually provide samples. If you don't have any, then you COULD just point to some similar samples and saying that you did the work involved. If you do this then you run the risk of companies checking, although in my experience they seldom do.
I've had maybe 3-4 people send a message to the pages I've listed as samples trying to notify me that someone was claiming ownership. Isn't really a big deal IMO, but then again I also come across as a professional in my emails and would include several links to my social media profiles as well.
Option 2: Short and sweet
The second option is much simpler:
Introduction: (Hi my name is...)
Reason for contacting: (We provide a service for businesses like yours...)
Call to action: (If you're interested, let me know...)
Experiment with both and see what works best for you.
You get paid to talk
Normally, if people aren't interested then they simply won't respond.
Occassionally you'll get assholes who will rage at you for sending them unsolicited emails, but just ignore them. Resist the temptation to make a witty comeback as it's a waste of your time. We're doing this to make money, remember?
The responses you get will mostly fall into one of the following categories:
- How much is it/Can you send me a proposal?
- Do you do X? (Where X is a service that you didn't mention in your initial email)
- Can you show me samples?
These questions are all essentially the same: the client wants to know what you're going to do for them and how much it's going to cost.
In my experience, the best thing to do here is come up with a detailed plan that explains what and how you plan on doing for them. This is where your second email template will come in handy.
If our first email template was the initial contact, then the second one is for interested parties.
When I was using this strategy, I would send them something like:
Greeting: (Thanks for the response...)
Proof of thoroughness: (After taking a look at your project...)
Plan/Proposal: (Here's what would work best: A, B, C, etc...)
Price: (The total for all of this is $X00/$X,000)
Optional Price Reduction: (If you'll let me use you as a reference, I'll give you a 20% discount)
In theory, you can use this template for any of the positive responses you get from leads. If the client asks a specific question that's not covered in the template, then just add a few sentences in the beginning of the email so they know it's unique and not a template.
Example:
Client asks, "Look great, but do you guys do Twitter?" (No mention of Twitter in the original outreach)
First few lines: "Hey John, thanks for getting back to me so quickly. We actually manage quite a few Twitter pages for our clients, so you could say we 'do Twitter.' ;)"
CUZ THAT'S HOW I TAWK
https://youtu.be/5szRnQmyI4E
Use your own judgement on what kind of tone you want to take with the client. In my experience, you want to be professional but still let them see you're a real person. When I have phone convos with clients, sometimes I talk about my personal life. I'll complain about my wife and kids (I don't have a wife and kids), or if I feel like being honest then I'll tell them about how much fun I'm having on the beach in Thailand.
This works best with small business owners. If you're talking to a braindead "Marketing Director" of a corporation who got her job because she has a 4 year degree but no entrepreneurial experience to speak of, then you're going to want to be a bit more professional. But all entrepreneurs respect the grind and know that what they're doing isn't taught in McUniversity's Ivory Tower, but rather on the grimy streets of Hustleville.
Some clients will want to get on the phone with you. It's up to you if you want to do this, but I recommend that you do. It's great experience.
Learning to speak with business owners is an incredible skill. Once you can confidently hold a convo with an entrepreneur, a whole new world opens up to you. And being comfortable selling over the phone is easily one of the most valuable skills you can learn in the business world.
Most of the time, they just want to make sure that you're not a complete retard or Russian hacker who's cooked up an elaborate scheme to get their Facebook credentials.
In my experience, the best way to speak to business owners over the phone is to NOT try and sell them. This is not a hard sell here like in retail where once the customer disappears, you're never going to see them again.
When you sell a service to a business, you communicate with them on an ongoing basis once they become a client. You can't pressure them too much during the sales process (unless you're selling sales training).
Furthermore, they already want to buy what you're selling. Otherwise they wouldn't be wasting their time. Unless they're from India, in which case they'll waste your whole fucking day and never buy anything from you. There are exceptions, blah blah blah. But generally not.
(NOTE: If they are of Indian heritage and from somewhere OTHER than India (USA, Mauritius, Fiji, etc), then they are actually great customers and will buy with very little convincing. Go figure.)
When you want to sell over the phone to business owners, the best thing to do is play it cool. Make it seem like you have lots of leads and are just following up with them to see if they're interested in becoming a client (which ideally should be the case anyway). They'll likely have a few specific questions for you and as long as you can answer them to their satisfaction, then they'll feel good about hiring you.
Think of it like a date: she would love for you to be a normal and cool guy that she could maybe have sex and get into a relationship with, but she just wants to get to know you a little better to make sure you're not a serial killer.
Anyway, once you get this communication style down, it gets pretty easy.
If a client is on the fence, you can always offer them a slight discount to push them over the edge. Negotiating deals deserves an article all to itself, but for now just know that if you want to offer a deal, wait until the client tells you no first. Don't offer it right out of the gate.
Tenacity = Godmode
If the client decided to hire you, good shit. You got one.
If they didn't, it's all good. Maybe they're busy. Maybe hiring you isn't high on their list of priorities. Maybe you accientally pasted the wrong form email in your response to them or called them by the w